Case Studies

Marketing and Business Development - Conference Venue

Our marketing objective: To increase external commercial business by 40% over a 3 year period.

Bottom line result: With a limited marketing budget, we blended Organic low-cost marketing initiatives with key (but still cost-effective) marketing material.
Business was increased by 25% within 9 months and 52% by end of year 3. We also achieved a 79% repeat business average.

• Implementation of "Organic" Marketing and Sales initiatives to existing holding company’s database
• Increase use of venue by corporate training, conferences and meetings clientele in the local area and London
• Gained wedding and function business from corporate clients and venue staff
• Changed venues name and all marketing material to increase awareness and expand sales markets
• Attended various local networking events, industry exhibitions and conference and profiled the venue through PR and personnel profiling
• Established a recognizable logo and a simple, user-friendly website and other marketing material
• Links to the venue website were established from key industry on-line directories

Event Management Development - Venue Finding Agency
Venue Finders – Small booking and event management agency in South Africa

Our marketing objective: To develop the event management concept as an extension of the existing booking agency business and develop and manage change with key personnel

Bottom line result: Sales revenue grew by 32% in one year. Developed key management and increased staff to handle increased business and change of business. Venue Finders is now the top Event Management and Venue Booking Agency in South Africa.

• 17 successful high revenue generating contracts in the first 12 months
• Increase venue booking growth as spin off from new clients
• Event management is now the core business stream