Training

We are passionate about training. Why? It's simple.......The better trained we are the more knowledge we have to control the outcome of our efforts!

We run a number of industry specific training courses independently and in partnership the British Association of Conference Destinations (BACD). These are public courses held throughout the country. We also offer in-house options and bespoke courses dependent on minimum numbers.

Please follow the link to the BACD website for further information on each of the courses, dates and booking for each of the public courses. Course costs start from £195 + Vat per person per day. Discounts are available on groups and if you are a member of the BACD, HBAA or MIA. For bespoke and independent courses please complete the Request Form.

Venue Marketing and Sales (2 days)
• Venue marketing has changed! This course was created specifically for those working in the sales and marketing departments of conference, meeting and event venues, hotels and destinations. You will learn about new trends in the industry, marketing activities that can deliver high ROI and how to run a successful marketing plan that will increase revenue and brand awareness.
  http://www.bacd.biz/files/VenueMarketingwebpage.htm

Venue Websites (1 day)
• In today’s competitive market, websites have become the number one “sales” tool for all venues. With the extensive use of the internet by your clients, websites are now the most important element of your marketing strategy.
  
  Does your venue website really work for you?
  http://www.bacd.biz/files/VenueWebsiteswebpage.htm
  

Fundamentals of Event Management (2 days)
• Understand and implement the principles of Event Management. A 2 day course created for delegates who have to organise all types of events from non profit organisations, associations and corporate companies, booking agencies, venues/hotels and event management companies. Whether you are new in the position or need a refresher this course is the opportunity to learning and develop your skills to be a productive event organiser.
  http://www.bacd.biz/files/FundamentalsofEventManagementwebpage.htm

Event Marketing, Sponsorship and Exhibition (1 day)
• A successful event is normally judged on how many delegates have registered and actually attended your event. Much of what makes delegates attend events today, in what has become a very competitive market as people are short of time now days, is how varied your event is and how interesting your programme is. http://www.bacd.biz/files/EventMarketingSponsorhipExhibitionswebpage.htm
  

Legal and Social Event Management (1 day)
• The importance of event insurance, legal obligations such as t&c’s of suppliers and how they can influence the event budget management are becoming more relevant in today’s industry. We now have to consider matters relating to climate change, corporate social responsibility, environmental policy and eco business. http://www.bacd.biz/files/EventLegalComplianceandBudgetingwebpage.htm

Communications in Marketing (1 day)
• Effective communication has become a vital necessity in our industry with everyone being constantly bombarded with so much information on a daily basis. Networking is the new sales/marketing and is a skill that can easily be learned. This course has been specifically designed to develop your communication through dynamic networking and presentation skills, understanding the basics on how to write effective advertising material, powerful e-mail campaigns and “stand out” direct mail shots.
  http://www.bacd.biz/files/CommunicationsintheEventsIndustrywebpage.htm

If you would like further information on bespoke or independent courses please fill in the Request Form.